Deadly Persuasion Discussion Guide

FREE DISCUSSION GUIDE:

DEADLY PERSUASION

FREE DISCUSSION GUIDE:
DEADLY PERSUASION

Help your students think critically about how the tobacco and alcohol industries have re-tooled their strategies in the face of rising public health concerns.

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Deadly Persuasion

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Assignments

These sample assignments are designed to challenge students to show command of the material presented in the video, to think critically about this material from a number of different perspectives, and to develop and defend their own point of view on the issues at stake.

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Questions for Discussion & Writing

These questions can be used in different ways: as guideposts for

class discussion, as a framework for smaller group discussion and presentations, or as prompts for free-writing.

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Pre-viewing Exercises

These exercises enable students to reflect on some of their basic assumptions tobacco and alcohol consumption before watching this video.

T E S T I M O N I A L S

Robin Rieske

Prevention Consultant Vermont Dept. of Health

"Once again, Jean Kilbourne effectively summarizes the assault by the tobacco and alcohol industry on young people and other vulnerable populations... Deadly Persuasion offers a powerful and concise look at the impact of advertising on the abuse of the two deadliest drugs. Kilbourne not only outlines the problem, but offers concrete solutions to addressing this attack as well."

Linda LaSalle

Community Health Educator at Penn State

"As expected, Jean Kilbourne delivers a powerful critique of how the alcohol and tobacco industries market their products to youth and college students. An excellent educational tool for the university setting."

Anna Hamling

Associate Professor of Comparative Cultural Studies at the University of New Brunswick

Anna Hamling

Associate Professor of Comparative Cultural Studies at the University of New Brunswick

"The Codes of Gender will be of interest to all who question the visual images of what is deemed natural and normal."

S A M P L E E X E R C I S E

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Your compelling text goes here

Woman Smoking

According to Jean Kilbourne what are the most damaging and widely used drugs in America? Do you con- sider these products drugs? Why or why not? Compare these products to other products that readily come to mind when you think of drugs (for example cocaine)—what similarities do alcohol and tobacco have with these products, what differences?