Help your students think critically about how much of what we think of as independent, unbiased news and information has its origins in the boardrooms of the public relations companies.
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These questions can be used in different ways: as guideposts for
class discussion, as a framework for smaller group discussion and presentations, or as prompts for free-writing.
These exercises enable students to reflect on some of their basic assumptions about gender and advertising before watching this video.
Pepi Leistyna
University of Massachusetts, Boston
"The true power of this video can be witnessed in the horror on students' faces as they manage to voice, after viewing the film, 'Where have we been all our lives?!'"
Select a wealthy individual, corporation or politician who/which is currently in the news for some scandal, improper behavior, etc. and investigate how they handled the crisis. Can you figure out who their PR agent is – try O’Dwyer’s or study news reports. Especially with individuals, news organizations will often report on PR activities.
We hope you find this free resource useful for helping to start and guide meaningful discussions and open-ended conversation. The guide contains:
Section summaries & key points
Discussion questions
Sample assignments
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